The Evolving Slot Machine
Since its birth in 1890, the slot machine has slowly been evolving. I read an article in the New York Times that highlighted all of the changes set to be made.
The new batches of players, who have grown up on video games are demanding a little something more from their slot machines: skill.
Besides adding physical components such as joysticks, manufacturers are also linking machines together to form a more communal game. Much like popular games such as World of Warcraft, players can communicate with each other, and have head-to-head combat.
Las Vegas has noticed many of the baby boomer’s children coming to town to party, but not gambling as much as the older players. Resort personnel are looking to change that with more interactive games.
Casinos know what they’re doing too; slot machines make up nearly three fourths of the $60 billion in gambling revenue in American Casinos.
Their main focus right now is bringing new players in, rather than recycling players who are already there. But even when they get the new young players in they opt for less profitable table games rather than slot machines.
Slot makers have their work cut out for them because not only do they have to keep their machines relevant, they also need to keep their most frequent users: women age 55 to 65 happy as well.
Be on the lookout for a change in casino games, online and in the casino. Surround sound, joy sticks, flat-panel displays, and vivid images, much like today’s video games are what await us in the world of gambling. Who doesn’t want to make money from a video game? I find this evolution exciting and very necessary.
